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Third Party Usage Guidelines for Trademarks
Hansen® Information Technologies, Inc's (“Hansen”) trademarks and service marks (“Hansen trademarks") are valuable assets that Hansen needs to protect. We ask that you help us by properly using and crediting Hansen trademarks in accordance with these guidelines. For information about proper use of Hansen logos, logotypes, signatures, and design marks, please review the Third Party Usage Guidelines for Hansen® Logos.

Permissible Use
You may generally use Hansen trademarks to refer to the associated Hansen products or services. For instance, an authorized reseller can note in its advertisements that it is selling the Hansen application server. Similarly, a Hansen customer may issue a press release stating that it has implemented Hansen software.

Relationship of Products or Services
You may indicate the relationship of your products or services to Hansen products or services by using accurate, descriptive tag lines such as "for Hansen database," "for use with Hansen E-Business Suite applications," and "works with Hansen software" in connection with your product or service name. Within text or body copy, such tag lines may appear in the same type as your product or service name. On product, packaging, advertising and other collateral where your product or service name is displayed apart from body copy, make sure that the tag line appears in significantly smaller type than your name. You should also distinguish the tag line from your mark by using a different font or color. However, Hansen or the tag line should never appear in the Hansen red color. This is important to avert any implication that your product or service is produced or endorsed by Hansen.

Titles
Hansen permits use of its marks in single volume book titles (not magazines or periodicals) where such use is descriptive or referential. To avoid misleading the public as to Hansen sponsorship, affiliation or endorsement, the Hansen mark must not appear more prominently than the rest of the title, and do not use Hansen logos on the cover. In addition, we request that you include a disclaimer of association with Hansen on the copyright page.

Prohibited Use
You may not use Hansen trademarks in a manner which could cause confusion as to Hansen sponsorship, affiliation or endorsement. Take particular care not to use Hansen marks as set out below.

Company, Product or Service Names
Do not use Hansen trademarks or potentially confusing variations as all or part of your company, product or service names. If you wish to note the relationship of your products or services to Hansen products or services, please use an appropriate tag line as detailed above. For example, "XYZ for Hansen database" not "HansenXYZ or XYZ Hansen"

Logos
For more information regarding use of Hansen logos, please review the Third Party Usage Guidelines for Hansen Logos.

Trade Dress
You must not imitate Hansen trade dress, type style or logos. For instance, do not copy Hansen packaging for use with your product or display your product name in the distinctive logotype associated with the Hansen logo.

Domain Names
Do not use Hansen trademarks or potentially confusing variations in your Internet domain name. This helps prevent Internet users from being confused as to whether you or Hansen is the source of the Web site.

Correct Use
Proper use of Hansen trademarks reinforces their role as brands for our products and services, and helps prevent them from becoming generic names that can be used by anyone. Examples of former trademarks that became generic terms are "aspirin," "cellophane," and "escalator." By adhering to the following rules, you help protect Hansen's investment in its trademarks.

Use a Generic Term
Use a generic term in association with each Hansen trademark the first time the mark appears in text, and as often as possible after that. You need not include generic names in headlines, package titles and documentation titles. For example, "Hansen software", "Hansen On Demand services", and "Hansen database."

Use as Adjectives
Hansen trademarks are adjectives and should not be used as nouns, or in the possessive or plural form. For example, " Hansen database's benefits.." not " Hansen's benefits..."

Avoid Variations
Do not vary Hansen trademarks by changing their spelling or abbreviating them. For example, "Hansen Collaboration Suite" not "CollabSuite".

Trademark Symbols and Credit Lines
Proper trademark attribution through trademark symbols and credit lines helps makes the public aware of our trademarks, and helps prevent them from becoming generic terms. Credit lines also help clarify that they belong to Hansen. Accordingly, Hansen would appreciate you attributing ownership of Hansen trademarks to Hansen Information Technologies, Inc. by using trademark symbols (™ or SM or ®) and credit lines as detailed below.

Trademark Symbols
Use the ® symbol with the most prominent appearance of the " Hansen" mark on products, packaging, manuals, advertisements, promotional materials and Web pages (e.g., in the headline of an advertisement), and the first use of the mark in text or body copy. This includes situations where "Hansen" is a part of a product or service name. You do not need to use trademark symbols with other Hansen trademarks.

Example: XYZ Develops New Product for Hansen® Database
XYZ Corporation, a member of the Hansen® PartnerNetwork program, has developed the ABC software cartridge for use with the industry leading Hansen database. The ABC software cartridge is one of numerous products XYZ has developed that complement leading Hansen offerings.

"Hansen" receives a trademark symbol in the headline because this is the most prominent appearance, and when it appears as part of the "Hansen PartnerNetwork" name because this is the first appearance in text. While there is no trademark symbol after "Hansen" when it appears in front of the term "products" and "offerings" since we already used a symbol the first time that the term "Hansen" appeared in body copy. It is always acceptable to continue using the ® after "Hansen" throughout the document.

Credit Line
All products, packaging, manuals, advertisements, promotional materials and Web pages bearing Hansen trademarks should include the following trademark credit line.

"Hansen is a registered trademark of Hansen Information Technologies, Inc. and/or its affiliates."

The credit line may appear anywhere on the collateral, but typically is displayed on a copyright page, the back of a package or at the end of a document or web page.

" Hansen" as a Trade Name
Trade names are the actual business names of companies. Trademarks and trade names are not the same, even though many companies use their trade names as trademarks. If you are using "Hansen" as a substitute for Hansen Information Technologies, Inc., you are using it as a trade name. Because they are nouns, trade names can be used in the possessive and do not require a generic term or a trademark symbol. Thus, you should not use a ® after "Hansen" when it appears as part of the full corporate name or as a trade name.

Examples:

Corporate Name: This software was developed by Hansen® Information Technologies, Inc.
Trade Name: This software was developed by Hansen®.
Trade Name: Hansen's latest software developments are outstanding.
Trademark: The Hansen® database leads the industry.

Questions
If you have any questions regarding Hansen trademarks, please contact the Hansen Legal Department at +1.921.0883 or information@hansen.com.

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