Third Party
Usage Guidelines for Trademarks
Hansen® Information Technologies, Inc's (“Hansen”)
trademarks and service marks (“Hansen trademarks")
are valuable assets that Hansen needs to protect. We
ask that you help us by properly using and crediting
Hansen trademarks in accordance with these guidelines.
For information about proper use of Hansen logos, logotypes,
signatures, and design marks, please review the Third
Party Usage Guidelines for Hansen® Logos.
Permissible Use
You may generally use Hansen trademarks to refer
to the associated Hansen products or services.
For instance, an authorized reseller can note in
its advertisements that it is selling the Hansen
application server. Similarly, a Hansen customer
may issue a press release stating that it has implemented
Hansen software.
Relationship of Products or Services
You may indicate the relationship of your products
or services to Hansen products or services by using
accurate, descriptive tag lines such as "for
Hansen database," "for use with Hansen
E-Business Suite applications," and "works
with Hansen software" in connection with your
product or service name. Within text or body copy,
such tag lines may appear in the same type as your
product or service name. On product, packaging,
advertising and other collateral where your product
or service name is displayed apart from body copy,
make sure that the tag line appears in significantly
smaller type than your name. You should also distinguish
the tag line from your mark by using a different
font or color. However, Hansen or the tag line
should never appear in the Hansen red color. This
is important to avert any implication that your
product or service is produced or endorsed by Hansen.
Titles
Hansen permits use of its marks in single volume book titles (not magazines
or periodicals) where such use is descriptive or referential. To avoid misleading
the public as to Hansen sponsorship, affiliation or endorsement, the Hansen
mark must not appear more prominently than the rest of the title, and do
not use Hansen logos on the cover. In addition, we request that you include
a disclaimer of association with Hansen on the copyright page.
Prohibited Use
You may not use Hansen trademarks in a manner which
could cause confusion as to Hansen sponsorship,
affiliation or endorsement. Take particular care
not to use Hansen marks as set out below.
Company, Product or Service Names
Do not use Hansen trademarks or potentially confusing
variations as all or part of your company, product
or service names. If you wish to note the relationship
of your products or services to Hansen products
or services, please use an appropriate tag line
as detailed above. For example, "XYZ for Hansen
database" not "HansenXYZ or XYZ Hansen"
Logos
For more information regarding use of Hansen logos,
please review the Third
Party Usage Guidelines for Hansen Logos.
Trade Dress
You must not imitate Hansen trade dress, type style
or logos. For instance, do not copy Hansen packaging
for use with your product or display your product
name in the distinctive logotype associated with
the Hansen logo.
Domain Names
Do not use Hansen trademarks or potentially confusing
variations in your Internet domain name. This helps
prevent Internet users from being confused as to
whether you or Hansen is the source of the Web
site.
Correct Use
Proper use of Hansen trademarks reinforces their
role as brands for our products and services, and
helps prevent them from becoming generic names
that can be used by anyone. Examples of former
trademarks that became generic terms are "aspirin," "cellophane," and "escalator." By
adhering to the following rules, you help protect
Hansen's investment in its trademarks.
Use a Generic Term
Use a generic term in association with each Hansen
trademark the first time the mark appears in text,
and as often as possible after that. You need not
include generic names in headlines, package titles
and documentation titles. For example, "Hansen
software", "Hansen On Demand services",
and "Hansen database."
Use as Adjectives
Hansen trademarks are adjectives and should not be
used as nouns, or in the possessive or plural form.
For example, " Hansen database's benefits.." not " Hansen's
benefits..."
Avoid Variations
Do not vary Hansen trademarks by changing their spelling
or abbreviating them. For example, "Hansen
Collaboration Suite" not "CollabSuite".
Trademark Symbols and Credit Lines
Proper trademark attribution through trademark symbols
and credit lines helps makes the public aware of
our trademarks, and helps prevent them from becoming
generic terms. Credit lines also help clarify that
they belong to Hansen. Accordingly, Hansen would
appreciate you attributing ownership of Hansen
trademarks to Hansen Information Technologies,
Inc. by using trademark symbols (™ or SM
or ®) and credit lines as detailed below.
Trademark Symbols
Use the ® symbol with the most prominent appearance
of the " Hansen" mark on products, packaging,
manuals, advertisements, promotional materials and
Web pages (e.g., in the headline of an advertisement),
and the first use of the mark in text or body copy.
This includes situations where "Hansen" is
a part of a product or service name. You do not need
to use trademark symbols with other Hansen trademarks.
Example: XYZ Develops New Product for Hansen® Database
XYZ Corporation, a member of the Hansen® PartnerNetwork
program, has developed the ABC software cartridge
for use with the industry leading Hansen database.
The ABC software cartridge is one of numerous products
XYZ has developed that complement leading Hansen
offerings.
"Hansen" receives a trademark symbol in
the headline because this is the most prominent appearance,
and when it appears as part of the "Hansen PartnerNetwork" name
because this is the first appearance in text. While
there is no trademark symbol after "Hansen" when
it appears in front of the term "products" and "offerings" since
we already used a symbol the first time that the
term "Hansen" appeared in body copy. It
is always acceptable to continue using the ® after "Hansen" throughout
the document.
Credit Line
All products, packaging, manuals, advertisements,
promotional materials and Web pages bearing Hansen
trademarks should include the following trademark
credit line.
"Hansen is a registered trademark of Hansen
Information Technologies, Inc. and/or its affiliates."
The credit line may appear anywhere on the collateral,
but typically is displayed on a copyright page, the
back of a package or at the end of a document or
web page.
" Hansen" as a Trade Name
Trade names are the actual business names of companies.
Trademarks and trade names are not the same, even
though many companies use their trade names as
trademarks. If you are using "Hansen" as
a substitute for Hansen Information Technologies,
Inc., you are using it as a trade name. Because
they are nouns, trade names can be used in the
possessive and do not require a generic term or
a trademark symbol. Thus, you should not use a ® after "Hansen" when
it appears as part of the full corporate name or
as a trade name.
Examples:
Corporate Name: This software was developed by Hansen® Information
Technologies, Inc.
Trade Name: This software was developed by Hansen®.
Trade Name: Hansen's latest software developments
are outstanding.
Trademark: The Hansen® database leads the industry.
Questions
If you have any questions regarding Hansen trademarks,
please contact the Hansen Legal Department at +1.921.0883
or information@hansen.com.
|